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How To Delete Negative TrustPilot Reviews

We can delete negative TrustPilot reviews.

Cleaning up your reviews on this platform and improving your star rating are solid ways to improve your online reputation.

Get started by contacting us using the form on this page.

  1. Overview
  2. TrustPilot And Your Online Reputation
  3. How To Delete TrustPilot Reviews
  4. Review Publishing Criteria
  5. Review Violations Criteria
  6. Can Companies Delete TrustPilot Reviews?
  7. What Happens When You Flag A Review?
  8. TrustPilot Alternatives
  9. Summary


trustpilot logoTrustpilot is a popular online platform and service that allows consumers to leave reviews and feedback about businesses and their products or services.

It provides a space for customers to share their experiences and rate businesses based on their interactions.

These ratings help other potential customers make informed decisions about which businesses to engage with.

Key features include:

  1. Customer Reviews: This website allows customers to write and publish reviews of businesses, products, or services they have used, sharing their experiences and opinions.
  2. Star Ratings: Reviews  are often accompanied by a star rating system, with higher ratings indicating greater satisfaction.
  3. Transparency: This site aims to maintain transparency by verifying the authenticity of reviews and ensuring that businesses and consumers can trust the feedback provided.
  4. TrustBox Widgets: Businesses can integrate a “TrustBox” widget on their website to showcase reviews and ratings, which can help build trust with potential customers.
  5. TrustScore: The TrustScore is assigned to businesses based on the reviews and ratings they receive. This score reflects the overall reputation and trustworthiness of the business.
  6. Reporting System: They have a reporting system for identifying and addressing fake or inappropriate reviews to maintain the integrity of the platform.

Businesses often use this platform as a reputation management tool to gather feedback, engage with customers, and improve their products and services based on customer insights.

The website can play a significant role in the online reputation and credibility of businesses.

Consumers, on the other hand, rely on Trustpilot and similar platforms to make more informed choices when selecting products or services from various businesses.

The site was founded in 2007 and according to Wikipedia, the CEO is Peter Holten Mühlmann and the company is based in Copenhagen Denmark.

TrustPilot And Your Online Reputation

TrustPilot is a very strong site according to Moz’s domain authority metric: it scores 98 out of 100.

This means if you have a business profile, it’s likely to rank well when someone Google’s your “business name” + the word “reviews.”

Take a look at the Google search results for the moving company, Lugg.

I Googled “Lugg reviews,” and these are the organic listings I see.

lugg reviews SERPs with trust pilot

Notice that their TrustPilot profile ranks second, only behind ThumbTack – another powerful and popular small business rating site.

Luggs’ page outranks Reddit, Indeed, and the BBB and everything else.

Luckily, Luggs has a strong rating of 4.7 stars.

Let’s take a look at one more moving company, who’s star rating is much worse: Priceline Logistics.

priceline logistics reviews SERPs with trust pilot

You can see that in this case, TrustPilot ranks #4, still high up on page 1.

It sits only behind the BBB, Yelp, and MyMovingReviews.

The Priceline Logistics’ profile ranks higher than Facebook.

If you’re fortunate enough to have a good rating, than Trust Pilot can be a positive asset.

But if your Trust Pilot rating is below 3 stars, it’s probably going to be more of a liability, and just one more thing you have to worry about with your online reputation.

How To Delete TrustPilot Reviews

If you want us to attempt to delete your negative TrustPilot reviews, please do the following:

  1. Complete the form at
  2. Be sure to include the link to your page and your login credentials
  3. Let us know which reviews you want to delete

We’ll get you a quote ASAP.

Our chances of deleting your negative reviews are based on this chart.

Age of Review
You Have Login Credentials?
Odds Of Removal Success
Less than 2 years old
More than 2 years old
Any age

As you can see, having login credentials helps when we try to remove your bad reviews.

If you do not have login credentials, chances of removal are small, regardless of the age of the review.

Nonetheless, we are happy to try; you only pay for those reviews we actually remove.

Review Publishing Criteria

To publish a review on Trustpilot, reviewers are expected to follow certain guidelines.

The site aims to maintain the authenticity and integrity of its reviews.

Here’s a summary of their review criteria:

  1. Real Consumer Experiences: Reviews should be based on genuine, personal experiences with a product or service from the business being reviewed. They should not be fabricated or based on second-hand information.
  2. Honest and Fair: Reviews should be honest, fair, and balanced. Exaggerations, false claims, or misleading information should be avoided.
  3. Relevance: Reviews should be relevant to the business, product, or service being reviewed. Irrelevant content or discussions about unrelated topics may not be published.
  4. Respectful and Non-Discriminatory: Reviews should not contain discriminatory language, hate speech, or personal attacks. They should be respectful of others’ opinions and diverse experiences.
  5. Non-Promotional: Reviews should not be promotional in nature. They should not include advertising, spam, or links to other websites.
  6. Language and Format: Reviews should be written in a clear and understandable language. They should be free from offensive or inappropriate language.
  7. Authenticity: Reviewers must use their real names and email addresses to submit a review. Pseudonyms or false identities are not allowed.
  8. Verification: They may use various methods to verify the authenticity of reviews. They may contact the reviewer for additional information or confirmation of the review.
  9. No Conflicts of Interest: Reviewers should not have conflicts of interest with the business being reviewed. For example, employees or competitors of the business should disclose their affiliation and avoid submitting reviews.
  10. Single Review per Experience: Each unique experience with a business should result in a single review. Multiple reviews for the same experience are not permitted.
  11. Ownership of Content: Reviewers should ensure they have the rights to any images or content they upload with their reviews.

Trustpilot has a reporting system to help identify and address fake or inappropriate reviews.

Review Violations Criteria

On the flip side, Trustpilot may not publish or may remove reviews that violate their guidelines.

Here’s a summary of their review criteria:

  1. Fake or Fraudulent Reviews: Trustpilot does not publish reviews that are clearly fake, fraudulent, or manipulated. This includes reviews written by bots, reviews with fabricated content, or reviews from individuals with a clear conflict of interest. Never buy fake reviews.
  2. Promotional Reviews: Reviews that are promotional in nature, such as self-promotion, advertising, or spam, are not allowed. They aims to maintain an environment focused on genuine consumer experiences.
  3. Hate Speech and Offensive Content: Reviews containing hate speech, discriminatory language, or offensive content are not permitted. The site promotes a respectful and inclusive community.
  4. Non-Consumer Reviews: It is primarily intended for consumer reviews. Reviews from businesses about themselves, their competitors, or other businesses are generally not published.
  5. Reviews Based on Second-Hand Information: The site expects reviewers to provide firsthand experiences. Reviews based solely on hearsay or second-hand information may not be published.
  6. Irrelevant Content: Reviews should be relevant to the business, product, or service being reviewed. Irrelevant content or discussions about unrelated topics may be removed.
  7. Conflicts of Interest: Reviews from individuals with a clear conflict of interest, such as employees or competitors of the business being reviewed, should disclose their affiliation. They may not publish or may remove reviews that do not disclose conflicts of interest.
  8. Multiple Reviews for the Same Experience: Multiple reviews for the same experience are not allowed. Each unique experience with a business should result in a single review.
  9. Incentivized Reviews: Reviews that are incentivized or influenced by rewards, discounts, or compensation are typically not published. Unbiased, organic reviews are encouraged.
  10. Inauthentic User Profiles: Reviews from user profiles with fake names or email addresses are not permitted. They encourage reviewers to use their real identities.
  11. Non-Verifiable Content: They may not publish reviews that cannot be verified or lack sufficient information to confirm the reviewer’s experience.

Users can report reviews that may violate these guidelines.

The platform also employs various secret methods to verify the authenticity of reviews.

Can Companies Delete TrustPilot Reviews?


They are pretty clear about this on their website.

Can Companies Delete TrustPilot Reviews

This is what makes our TrustPilot review removal service so popular.

It’s the only way to affordably get rid of damaging 1 and 2-star reviews that are hurting your rating.

What Happens When You Flag A Review?

When you flag a review on TrustPilot, it is checked by real humans. I confirmed this by emailing with their customer support.

They clearly lay out what happens after a business owner flags a review, which I’ll summarize for your below.

  1. After you flag a review, a support ticket gets generated.
  2. This support ticket is evaluated by “Content Integrity Agents.”
  3. If, after assessing the ticket, they need the reviewer to change or provide backup documentation, they will email the reviewer and seek the needed information.
  4. The reviewer has 3 days to respond and comply with the request. Follow-up communication could take longer.
  5. After the investigation is completed, the flagged review will either be removed or it will remain online.

It’s important to note that TrustPilot NEVER deletes a review, so if a reviewer provides additional information at a later date, a review can re-appear on the site.

When you flag a review, they send you an email so you know the status.

Below are a few examples.

Looking Into It

Here’s an example of an email where they are letting you know they are looking into your flagged review request. It includes an approximation of how long it will be before they can get back to you.

trustpilot automated response to a flagged review


Review Taken Offline

In this example, notification was sent that the flagged review has been taken offline, as it doesn’t fit within their guidelines.

Note the caveat that the review may be reinstated at a later time if the reviewer addresses the problem.

trustpilot review removed

Delete TrustPilot Page

Another option we offer is to completely delete your TrustPilot business page.

Businesses who are good candidates to have their page deleted include:

  1. Businesses who have an excessive number of bad reviews and a bad rating.
  2. Businesses who have tried to delete negative reviews without success.
  3. Businesses who do not have login credentials for their page and have a poor rating.

Or, if you simply want one less thing to worry about with regard to your online presence, deleting your entire page might be a good option for you.

Please reach out for a quote and be sure to include a link to your page.

TrustPilot Alternatives

This website isn’t the only strong review platform out there for businesses who want to collect reviews from their customers.

You might consider trying any of these alternatives:

  • Bazaarvoice
  • Birdeye
  • Capterra
  • G2
  • PowerReviews
  • ResellerRatings
  • Sitejabber
  • SurveyMonkey
  • Yotpo
  • Zoho Corporation

We’ve compiled an extensive list of review websites for business owners which you can also use to help build your brand.


If you’re looking down at negative reviews on TrustPilot, we have two ways to help you.

  1. Delete the negative reviews
  2. Delete the entire page

Both strategies are guaranteed, meaning you only pay upon success.

Whichever method you select, the result will be a more sterling online reputation for your business.